1. Plain-Language Summary
- What we collect: contact and business details you provide, plus website usage data (such as IP address, device/browser info).
- Why we collect it: to provide services, communicate with you, send marketing (where permitted), improve our website, and keep our services secure.
- Cookies/tracking: we use cookies, pixels, and analytics tools (including Meta Pixel, Google Analytics, Google Tag Manager/Google Tags, and Microsoft Clarity).
- Your rights: you can request access and corrections, and you may withdraw consent (subject to legal/contractual limits).
If you do not agree with our practices, please do not use our website or Services. Questions can be sent to [email protected].
2. Definitions
- “Personal Information” means information about an identifiable individual as defined under PIPEDA.
- “Services” means our website, communications, and related business activities (including sales, marketing, and events).
- “Tracking Technologies” means cookies, pixels, tags, SDKs, and similar tools.
- “Service Provider” means a third party that processes information on our behalf (e.g., hosting, analytics, marketing tools).
3. Scope and Compliance
This Policy applies to information collected through eliamedia.ca and through other interactions with us, such as inquiries, sales discussions, marketing communications, and events.
We are accountable for Personal Information under our control. We implement policies and safeguards intended to support PIPEDA’s fair information principles, including accountability, identifying purposes, consent, limiting collection, limiting use/disclosure/retention, accuracy, safeguards, openness, individual access, and challenging compliance.
4. Information We Collect
4.1 Information you provide
We may collect Personal Information you voluntarily provide, such as:
- Name, email address, phone number, job title, and contact preferences;
- Business information and details about your request or project;
- Billing details and payment-related information (if applicable);
- Messages you send us (e.g., form submissions, emails, or other communications).
4.2 Information collected automatically
When you visit our website, we may automatically collect:
- Log and usage data: IP address, dates/times, pages viewed, referring pages, and interaction data;
- Device data: browser type, operating system, device identifiers, and settings;
- Approximate location: typically derived from IP address.
4.3 Sensitive information
We do not intend to collect sensitive Personal Information unless it is necessary for a specific purpose and collected with appropriate consent or as permitted by law. Where payments are involved, financial data may be considered sensitive and is handled with additional care (and typically via trusted payment processors).
5. How We Use Information
We may use Personal Information for purposes that a reasonable person would consider appropriate, including to:
- Provide and administer our Services and respond to inquiries;
- Communicate with you about services, proposals, invoices, and support;
- Send administrative updates about our policies or operations;
- Send marketing and promotional communications where permitted by law and consistent with your preferences/consent;
- Measure campaign effectiveness, improve website performance, and understand usage trends;
- Maintain security, prevent fraud, and protect our rights and property;
- Comply with legal obligations and respond to lawful requests.
6. Consent and Legal Authority
Under PIPEDA, we generally collect, use, and disclose Personal Information with your knowledge and consent, except where permitted or required by law. Consent may be express or implied depending on the sensitivity of the information and the reasonable expectations in the circumstances.
6.1 Withdrawing consent
You may withdraw consent for certain uses (for example, marketing communications) by using unsubscribe options (where available) or by contacting us at [email protected]. Withdrawal is subject to legal/contractual restrictions and reasonable notice.
In limited situations permitted by law, we may collect, use, or disclose Personal Information without consent (for example, for investigations, fraud prevention, or compliance with court orders).
7. How We Share Information
We may share Personal Information with Service Providers who perform services on our behalf (e.g., website hosting, analytics, communications, advertising tools, and security). We use reasonable measures (including contracts where appropriate) to require Service Providers to protect Personal Information and use it only for authorized purposes.
We may also share information:
- Business transactions: in connection with a merger, acquisition, financing, or sale of assets (subject to safeguards);
- Legal requirements: to comply with law, regulation, court orders, or lawful requests;
- With your direction/consent: where you ask us to share information or otherwise consent.
8. Cookies and Similar Technologies
Cookies are small files placed on your device when you visit a website. We use cookies and similar technologies (e.g., pixels, tags, and beacons) to help our site work, understand how it’s used, and measure marketing performance.
8.1 Types of cookies
- Essential cookies: required for the site to operate and remain secure.
- Analytics cookies: help us understand traffic and improve performance.
- Advertising cookies: help measure ads and show relevant marketing on other platforms.
8.2 Tools we may use
- Google Analytics
- Google Tag Manager / Google Tags
- Meta Pixel
- Microsoft Clarity (where enabled)
8.3 Example cookies (illustrative)
The exact cookies on your device may vary based on configuration and updates from providers. The table below lists common examples.
Essential cookies
| Name | Purpose | Provider | Typical expiry |
|---|---|---|---|
| _csrf / security-related cookies (varies) | Helps protect the site and forms against abuse and attacks | Elia Media / hosting provider (varies) | Session to short-term |
Analytics cookies
| Name | Purpose | Provider | Typical expiry |
|---|---|---|---|
| _ga | Distinguishes users for analytics | Google Analytics | ~13 months |
| _ga_* | Stores session and interaction information | Google Analytics | ~13 months |
| _clck / _clsk (where enabled) | Helps understand how users interact with the site | Microsoft Clarity | Varies |
Advertising cookies
| Name | Purpose | Provider | Typical expiry |
|---|---|---|---|
| _fbp | Used by Meta to deliver and measure ads | Meta | ~3 months |
9. Managing Cookies and Preferences
You can control cookies through your browser settings (for example, blocking or deleting cookies). If we use a cookie banner or consent tool, you can also use it to manage non-essential cookies.
Please note: disabling cookies may affect some website features.
Many advertising networks also provide opt-out tools. For example, you may be able to opt out of interest-based advertising through industry programs (availability varies by region).
10. Retention
We keep Personal Information only as long as necessary to fulfill the purposes described in this Policy, unless a longer period is required or permitted by law (for example, tax and accounting requirements). When no longer needed, we delete, de-identify, or securely destroy it, subject to technical and legal constraints.
11. Security
We use reasonable administrative, technical, and physical safeguards to protect Personal Information. However, no transmission or storage method is 100% secure. You use the website and Services at your own risk.
12. Children and Minors
Our Services are not intended for individuals under 18 years of age. We do not knowingly collect Personal Information from minors. If you believe a minor has provided Personal Information to us, please contact [email protected].
13. Your Rights Under PIPEDA
Subject to limited legal exceptions, individuals have rights regarding their Personal Information under PIPEDA, including:
- Access: request access to the Personal Information we hold about you and information about how it has been used and disclosed;
- Correction: request correction of inaccurate or incomplete Personal Information;
- Consent withdrawal: withdraw consent for certain uses/disclosures (subject to legal or contractual restrictions and reasonable notice);
- Accountability and complaints: challenge our compliance with applicable privacy obligations.
13.1 How to make a request
Email [email protected]. We may request information to verify your identity before responding. We will respond within a reasonable timeframe and as required by applicable law.
13.2 Complaints and escalation
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada (OPC).
14. Cross-Border Processing
Our Service Providers (including analytics, advertising, cloud, and communications providers) may process or store information outside of Canada. Where information is processed outside Canada, it may be subject to the laws of that jurisdiction and lawful access requests by authorities.
We use reasonable measures to protect Personal Information when it is processed by Service Providers, including contractual protections where appropriate.
15. Do-Not-Track and Preference Signals
Some browsers offer a “Do Not Track” (DNT) signal. Because there is no consistent industry standard for DNT, we do not respond to DNT signals in a uniform way. We may support other preference mechanisms where implemented (for example, cookie preference tools on our site).
16. Changes to This Policy
We may update this Policy from time to time. The “Last Updated” date at the top indicates when changes were published. If we make material changes, we may provide additional notice (for example, on the website or by email where appropriate).
17. Contact Us
If you have questions, requests, or complaints about this Policy, contact us:
Elia Media
26 Kingstree Ct
Whitchurch-Stouffville, Ontario, L4A 7X3, Canada
- Email: [email protected]
